PIGEON NEWBORN PURE
A premium skincare brand for babies. The brand was looking to create excitement for their new Purifying Body Wash as it hit the stores. We asked parents to show us their #BabyFace. And thousands did.
We created a 4-part webisode series called #BabyFaceSG. The aim: find The New Face for Newborn Pure.
The format was based on reality TV programmes like Asia’s Next Top Model. 10 babies and their parents were selected from thousands of entries, to face creative challenges in each episode. The winners then moved onto the next round.
The ultimate winner became the Brand Ambassador. They appeared on the front cover of a baby magazine, while their parents received a cash prize and won products for a year.
The results brought smiles to everyone’s faces…
We had more than 1.3million unique visits to the website, with over 1,800 entries and 636,816 votes, over a 1-month period.
The series was widely viewed on YouTube and Facebook with 183,165 views for Part 1, 175,922 for Part 2, 153,352 for Part 3 and 141,231 for Part 4, the finalé.
The campaign won Best Campaign, Original Content, Bronze in the Marketing MOB-EX Awards, 2018.
WOAH ICE CREAM
When Singapore’s only healthy, high-protein ice cream rebranded themselves, they asked us to lead their re-launch.
We also took a healthy approach
Wanderlust organised a media event where media, bloggers and influencers were invited to sample six healthy flavours.
For added authenticity, we recommended inviting the CEO’s mother. She was the inspiration behind the creation of the high-protein ice cream. She had been wanting to increase her protein intake, to regain her strength and help her recovery from cancer.
Media would get to hear and see the story first-hand, reinforcing the health benefits story of WOAH.
Healthy results…
We got WOAH 32 features, including media write-ups, social media posts and interviews over a 2 month period. The PR event also saw the brand trending on social media for around two weeks.
PENSO
A fun little Christmas video for our partner agency in Melbourne. We helped them to send some Christmas cheer to their clients.
EU YAN SANG
Asia’s leading brand of Traditional Chinese Medicine (TCM) wanted to create an unbranded natural health content hub for Malaysia. We created the brand and content strategy, then gave the hub a name and a tagline. All Things Health was born.
GREENPEACE
Using ai art software, we created imagery for a global Greenpeace social media campaign that highlighted the importance of retaining nature and natural resources.
ACE BRACES
Retail posters for workout braces.