OSIM SUNDOWN MARATHON
In 2017, major logistical problems made this race’s name muddier than its route. In 2018, organisers turned to Wanderlust to help get it back on track.
Wanderlust transformed the race, from a 2017 disaster, into a 2018 success story, through creative story angles. We also mitigated a potential crisis, preventing any negative exposure in mainstream media.
We achieved a total of 166 pieces of earned media coverage, with an AVE of SGD3.1 million.
Another 36 pieces of paid and organic coverage through official media partners and organic reach (lifestyle media, followers and bloggers) were secured. Of these, there were 14 interviews, 24 features, 8 listings, 3 other forms of coverage and 140 social media posts over six months.
98% of coverage from media, bloggers and influencers was positive, inspiring and focused on current activities and achievements for the 2018 marathon.