HAIG ROAD PUTU PIRING
This local snack-food retailer needed to boost their sales and their brand awareness in the midst of the pandemic.
Everyone was doing it tough during pandemic lockdowns. So we created a charity-style campaign that asked Singaporeans to donate happiness to those in need, in the form of a delicious putu piring snack.
We blasted charity-style ads out across social media, asking Singaporeans to donate to those in need.
An NGO-style re-skin of the e-commerce site carried the donation theme through the purchase journey.
The site came complete with testimonials, to give our happiness donors a little extra something to smile about.
As the campaign rolled on, topical ads tapped into other common stresses of Singaporeans, such as the annual Chinese New Year family gathering.
Charity-style video ads and posts also featured desperate Singaporeans in need of putu piring donations.
And special packs reminded Singaporeans to donate a little happiness to someone else, when they came into stores for a bite.